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CIW Social Media Specialist Sample Questions (Q41-Q46):

NEW QUESTION # 41
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?

A. Update their biographies on Linkedin
B. Share videos of previous signings on YouTube.
C. Schedule an event on Facebook.
D. Post images from the novels to Pinterest

Answer: B

NEW QUESTION # 42
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

A. Cross post new projects from a quiters group.
B. Encourage the frequent posters to contribute more.
C. Create instructional videos of previously posted projects.
D. Offer free yarn skeins to first time posters.

Answer: D

NEW QUESTION # 43
Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

A. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
B. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
C. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
D. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.

Answer: D

Explanation:
Evaluating the success of a social media campaign for a software start-up firm, particularly when the goal is to build a larger potential customer base, involves looking at metrics that indicate growth and engagement.
Among the options, the total number of followers on each platform (Option A) is a relevant metric because an increase in followers indicates that the campaign is effectively attracting new potential customers. Gaining at least 10% more followers on each platform can be seen as a tangible goal that reflects increased brand awareness and potential market expansion. This metric aligns with the objective of building a larger customer base and provides a clear, measurable target for success.
References:
* Social Media Examiner: "How to Measure Your Social Media Marketing Success"
* HubSpot: "Social Media Metrics: How to Measure and Prove ROI"

NEW QUESTION # 44
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings. When he creates a social media posting, which of the following messages would be an effective call to action?

A. Share this with all of your friends
B. Schedule a video shoot today, to receive a 10% discount
C. Watch this video compilation to see what services we have to offer.
D. Message me for details

Answer: B

Explanation:
For Bill's video production company, an effective call to action (CTA) should be clear, actionable, and provide an immediate benefit. "Schedule a video shoot today, to receive a 10% discount" meets these criteria by prompting potential clients to take immediate action and offering a tangible incentive. This type of CTA can directly lead to increased bookings. The other options, while useful for engagement, do not offer the same direct incentive or clarity in driving immediate business actions. A strong CTA is essential for converting social media interest into actual business transactions.

NEW QUESTION # 45
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

A. It improves brand recognition.
B. It creates a social character that is engaging the community.
C. So that others can manage the accounts when someone leaves.
D. So that followers from one platform will automatically become followers on another platform.

Answer: A

NEW QUESTION # 46
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100% Pass 2025 The Best 1D0-623: Dump CIW Social Media Specialist File

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CIW Social Media Specialist Sample Questions (Q41-Q46):

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